Identity & website launch

The project came through a former marketing director I had worked with at Zvuk. The client wanted an illustrated direction related to that work. Gaming was the initial business focus, which gave the character and visual tone a useful starting point.

I designed the wordmark and compact mark, then developed the typography, colour palette, and interface around the illustration. The identity supported a concrete deliverable: a website ready for campaign traffic.

Booster rides a vehicle somewhere between a space scooter and a rocket. The gaming context and the brand’s emphasis on success shaped the energetic character, with bold lettering and vivid colour following that direction.

The initial site included several illustrations, with a larger series envisaged. Later requirements reduced their role. When the site was adapted toward beauty businesses, we moved away from this illustrated language for that audience.

I used a triadic palette, clear text contrast, and a type-led spacing system. The main practical constraint was the Tilda implementation: I worked largely with standard blocks and design overrides to keep ongoing updates manageable.

That choice influenced the interface. Familiar section structures and reusable components gave the site a consistent foundation while keeping it close to the platform’s existing building blocks.

I designed and built the website from the team’s supplied copy. There was no dedicated user-behaviour analysis available, so I worked with familiar landing-page patterns and the client’s requirements.

The site launched, and I returned for two later rounds of updates, roughly a year and two years afterward. It continued under a different name with much of the design retained. The story is a delivered website and subsequent adaptations; conversion performance was not available to me.